Looking for honest feedback on your products or services so you can see how well they work and how to improve them?
Diary studies allow you to see exactly how consumers interact and experience your products or services.
It’s not just pen and paper. We use an ethnographic research platform which means consumers get to use a simple application on their phones/tablets to capture everyday moments and behaviours. Consumers can upload video diaries, take photos or simply write about their thoughts or experiences when they wish to.
We set specific research tasks to find out how people use your products/services, what they like and what they don’t like in a matter of weeks.