Attitudes towards Electric Vehicles
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
We use 80% of our energy at home for heating and hot water. This produces 20% of our carbon emissions. We need to give people the heat they want without the carbon. So, back in 2013, we built a team of leading academics and consultants to understand how people use heat at home.
Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.
We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.
As renewable energy generation grows, matching available electricity supply to consumers’ demands gets harder.
We looked at how Electric vehicles could help to balance the grid by testing DSR with domestic EV users. Can this fit into people’s lives? Or will they reject it if it takes away their control?
We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.
We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.
Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.
Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.
How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition
People often find their heating controls confusing and hard to use. Most put up with problems like drafts or damp. We knew people liked better control. BEIS wanted to find out how they actually used it, so we used our Living Lab of 100 homes to find out.
Soft launch your product or service to check it works before opening your gates to the public. Includes 100 highly instrumented homes and a suite of modelling tools.
When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.
Want to understand how different EV users charge their vehicles?
We have created five personas based on want consumers want from electric vehicle charging and demand-side response.
We collaborated with Ofgem to think about the future of energy and what policy change could look like.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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