
Segmentation
People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK
People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.
We use 80% of our energy at home for heating and hot water. This produces 20% of our carbon emissions. We need to give people the heat they want without the carbon. So, back in 2013, we built a team of leading academics and consultants to understand how people use heat at home.
Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.
It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.
We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.
People often find their heating controls confusing and hard to use. Most put up with problems like drafts or damp. We knew people liked better control. BEIS wanted to find out how they actually used it, so we used our Living Lab of 100 homes to find out.
We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.
Soft launch your product or service to check it works before opening your gates to the public. Includes 100 highly instrumented homes and a suite of modelling tools.
60,000 electric vehicles were bought in UK last year. We interviewed electric car drivers to see what they thought about letting energy suppliers control their charging.
If we are to reach net zero carbon emissions, businesses will have to play their part.
We set out to understand what businesses are trying to achieve through energy management and what their key needs are to determine what an energy management solution might look like and how demand-side response (DSR) could be part of this solution.
How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition
We gathered the best in the industry to run a 1-day bootcamp-style hackathon where this super-team developed a free open-source tool to score and publicly test solutions to UK fuel poverty.
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
If we want consumers to take up new energy services they must first understand them. We looked into deciphering the language around Demand Side Response (DSR) with our Home Truths® panel.
We can take responsibility for the entire design development cycle and build you a winning digital experience that is consumer-proven, technically robust and developer-ready.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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