Look around and you’ll soon see how different people are. They choose to wear different clothes, eat different food and enjoy different things. So when it comes to energy we shouldn’t treat them as though they were all the same.

Luckily we do share some things in common. Segmentation uses data to group similar people so you can make better decisions.

We can create ‘golden’ questions to find out which segment a consumer is in. We validate our segmentations by observing behaviour in trials and using data from our Living Lab. For instance, our segmentations have predicted who ‘bought’ Heat as a Service and who switched to a heat pump.