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Value Proposition Mapping
How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition
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Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK
How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition
When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.
Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.
We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.
People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.
It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.
Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.
If we are to reach net zero carbon emissions, businesses will have to play their part.
We set out to understand what businesses are trying to achieve through energy management and what their key needs are to determine what an energy management solution might look like and how demand-side response (DSR) could be part of this solution.
If we want consumers to take up new energy services they must first understand them. We looked into deciphering the language around Demand Side Response (DSR) with our Home Truths® panel.
Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.
Kick-start innovation with design thinking. Map out how your customers experience your product or service. Then use simple exercises to structure your creativity.
Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
Back when smart heating controls first came to market government wanted see how easy they were to use to inform their policies.
To get the best out of a heat pump, you need to drive a little different. We built a concept UI that gives real users the kindest heat pump experience.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Birmingham B4 6BS8
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