
How to tailor energy services so they will appeal
Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.

In May 2018 we fielded a team of UX and Service Designers to attend Octopus Energy’s ‘OctoHack’ event where the focus was novel applications of the Agile tariff API.

We collaborated with Ofgem to think about the future of energy and what policy change could look like.

There’s growing interest in the idea that businesses could sell energy as a service. Confident we could sell Heat as a Service, we wanted to explore how to add Hot Water. We used a Design Sprint to see how far we could get in three days.

Want to understand how different EV users charge their vehicles?
We have created five personas based on want consumers want from electric vehicle charging and demand-side response.

To get the best out of a heat pump, you need to drive a little different. We built a concept UI that gives real users the kindest heat pump experience.

Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.

Kick-start innovation with design thinking. Map out how your customers experience your product or service. Then use simple exercises to structure your creativity.

We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.

Decarbonisation of the energy system will change the way that consumers use and buy energy. If you want to ensure that your innovation is inclusive for all it is essential that you understand consumer risks. We created a manual with structured tasks to help you identify your risks and consider how you might address them.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.

Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.

If we want consumers to take up new energy services they must first understand them. We looked into deciphering the language around Demand Side Response (DSR) with our Home Truths® panel.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Birmingham B4 6BS8
We love small print. Said nobody, ever.