
Attitudes towards Electric Vehicles
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

There’s growing interest in the idea that businesses could sell energy as a service. Confident we could sell Heat as a Service, we wanted to explore how to add Hot Water. We used a Design Sprint to see how far we could get in three days.

To get the best out of a heat pump, you need to drive a little different. We built a concept UI that gives real users the kindest heat pump experience.

If you’re going big to trial Heat as a Service you’re going to need your own zonal-controller.

Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.

Find out how people use your product or service so you can improve it. Use simple things, like diaries, to record their everyday experiences using your product.

We collaborated with Ofgem to think about the future of energy and what policy change could look like.

Decarbonisation of the energy system will change the way that consumers use and buy energy. If you want to ensure that your innovation is inclusive for all it is essential that you understand consumer risks. We created a manual with structured tasks to help you identify your risks and consider how you might address them.

If we are to reach net zero carbon emissions, businesses will have to play their part.
We set out to understand what businesses are trying to achieve through energy management and what their key needs are to determine what an energy management solution might look like and how demand-side response (DSR) could be part of this solution.

When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.

We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.

60,000 electric vehicles were bought in UK last year. We interviewed electric car drivers to see what they thought about letting energy suppliers control their charging.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.

Kick-start innovation with design thinking. Map out how your customers experience your product or service. Then use simple exercises to structure your creativity.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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