
Home Truths®
Get rapid, cost-effective consumer feedback on your product, service or policy idea. Home Truths® is the Catapult’s online panel of 000’s of UK households.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

Get rapid, cost-effective consumer feedback on your product, service or policy idea. Home Truths® is the Catapult’s online panel of 000’s of UK households.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.

Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.

We gathered the best in the industry to run a 1-day bootcamp-style hackathon where this super-team developed a free open-source tool to score and publicly test solutions to UK fuel poverty.

How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition

Back when smart heating controls first came to market government wanted see how easy they were to use to inform their policies.

If we want consumers to take up new energy services they must first understand them. We looked into deciphering the language around Demand Side Response (DSR) with our Home Truths® panel.

To get the best out of a heat pump, you need to drive a little different. We built a concept UI that gives real users the kindest heat pump experience.

Want to understand how different EV users charge their vehicles?
We have created five personas based on want consumers want from electric vehicle charging and demand-side response.

People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.

Find out how people use your product or service so you can improve it. Use simple things, like diaries, to record their everyday experiences using your product.
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.

Soft launch your product or service to check it works before opening your gates to the public. Includes 100 highly instrumented homes and a suite of modelling tools.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Come and see us for a friendly
chat over a cuppa.
Cannon House, 18 The Priory Queensway
Birmingham B4 6BS8
We love small print. Said nobody, ever.