
Attitudes towards Electric Vehicles
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?

How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition

60,000 electric vehicles were bought in UK last year. We interviewed electric car drivers to see what they thought about letting energy suppliers control their charging.

If you’re going big to trial Heat as a Service you’re going to need your own zonal-controller.

Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.

We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.

Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.

Want to understand how different EV users charge their vehicles?
We have created five personas based on want consumers want from electric vehicle charging and demand-side response.

Kick-start innovation with design thinking. Map out how your customers experience your product or service. Then use simple exercises to structure your creativity.

We collaborated with Ofgem to think about the future of energy and what policy change could look like.

Find out how people use your product or service so you can improve it. Use simple things, like diaries, to record their everyday experiences using your product.

Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.

We can take responsibility for the entire design development cycle and build you a winning digital experience that is consumer-proven, technically robust and developer-ready.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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We love small print. Said nobody, ever.