
How to tailor energy services so they will appeal
Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.

Decarbonisation of the energy system will change the way that consumers use and buy energy. If you want to ensure that your innovation is inclusive for all it is essential that you understand consumer risks. We created a manual with structured tasks to help you identify your risks and consider how you might address them.

There’s growing interest in the idea that businesses could sell energy as a service. Confident we could sell Heat as a Service, we wanted to explore how to add Hot Water. We used a Design Sprint to see how far we could get in three days.

If we are to reach net zero carbon emissions, businesses will have to play their part.
We set out to understand what businesses are trying to achieve through energy management and what their key needs are to determine what an energy management solution might look like and how demand-side response (DSR) could be part of this solution.

Soft launch your product or service to check it works before opening your gates to the public. Includes 100 highly instrumented homes and a suite of modelling tools.

We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.

To get the best out of a heat pump, you need to drive a little different. We built a concept UI that gives real users the kindest heat pump experience.

Find out how people use your product or service so you can improve it. Use simple things, like diaries, to record their everyday experiences using your product.

It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.

Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.

We can take responsibility for the entire design development cycle and build you a winning digital experience that is consumer-proven, technically robust and developer-ready.

Get rapid, cost-effective consumer feedback on your product, service or policy idea. Home Truths® is the Catapult’s online panel of 000’s of UK households.
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition

When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Birmingham B4 6BS8
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